Pricing Your Property Right: Why Overpricing Can Cost You in Today’s Market

If you’re thinking about selling your property in Westcliffe, CO, you might have an idea of what it’s worth—but is that number based on today’s market, or are you still holding onto the artificially inflated prices from the COVID boom?  

Many sellers are hesitant to accept that we’re no longer in that market. The truth is, if we take the COVID frenzy out of the equation, Westcliffe real estate has actually experienced a steady, healthy appreciation since before 2020. Pricing your property correctly from the start is the key to a successful sale.  

The COVID Market Wasn’t Normal—And It’s Gone

During COVID, we saw a perfect storm that sent real estate prices skyrocketing:  

Historically low interest rates made borrowing cheaper than ever.  

Remote work flexibility allowed people to relocate to rural areas.  

A mass migration to Colorado mountain towns created unprecedented demand.  

This resulted in bidding wars, sight-unseen purchases, and sky-high offers. But that market wasn’t sustainable- it was a temporary bubble caused by external factors.  

Fast forward to today: Interest rates have risen, buyer urgency has cooled, and the real estate market has stabilized into something much healthier. Home prices haven’t crashed- they’ve simply returned to a more natural trajectory.  

Westcliffe’s Market Today: What the Numbers Say

Pre-COVID to Now: If you compare real estate prices from before 2020 to today (without the COVID spike), Westcliffe has experienced steady and healthy appreciation.  

Current Market Conditions: While homes are still selling, buyers are more cautious, and overpriced listings are sitting longer. Correct pricing is critical.  

Luxury & Land Market Trends: Westcliffe’s rural properties, mountain cabins, and acreage still hold strong appeal, but buyers have more choices than they did during COVID.  

The Risks of Overpricing

It’s tempting to list high, thinking you’ll “leave room for negotiation,” but that strategy often backfires. Here’s why:  

– Fewer Showings– Buyers today are highly informed. If your home is overpriced, they’ll skip it altogether.  

– Longer Time on Market– The longer a home sits, the more buyers assume something is wrong with it.  

– Multiple Price Drops Look Bad– If you keep reducing the price, buyers may think you’re desperate or wonder what’s wrong with the property.  

– Appraisal Issues– Even if you find a buyer willing to overpay, the bank won’t. If the appraisal comes in low, the deal could fall apart.  

The Bottom Line?

Pricing right from day one attracts serious buyers and can even lead to multiple offers. The goal isn’t to list your property—it’s to sell it.  

The Right Pricing Strategy for Today’s Market

  1. Look at Pre-COVID Trends– Instead of focusing on the COVID spike, analyze **long-term growth in the market.  
  2. Use Recent Sales, Not Active Listings– What homes have actually sold for in the last 12 months? Active listings don’t tell you what buyers are paying.  
  3. Price for Market Demand– Overpricing means your home sits. Pricing competitively sparks buyer interest and action.
  4. Trust a Local Expert– Westcliffe’s rural market is unique – work with someone who understands the nuances of pricing land, ranches, and mountain homes.  

Why Work With Me?

As the #1-selling realtor in Westcliffe, CO in 2024, I know exactly how to position your property to sell in this market.  

$21M+ in Sales Last Year– More than any other agent in the area.  

54 Properties Sold in 2024– From luxury homes to off-grid land.  

Top 50 Homesmart Agents Nationwide– Out of 25,000+ agents.  

Expert in Rural, Ranch, & Mountain Real Estate– Pricing these properties correctly takes experience.  

Thinking About Selling? Let’s Get It Right the First Time.

If you’re considering selling your home or land in Westcliffe, let’s talk. I’ll give you a realistic market analysis so you can price competitively—and sell successfully.  

Call/Text: 719-494-4617

Email: kaylaraebrady@gmail.com

Website: www.kaylarbrady.com

Let’s get your property sold without the stress of overpricing!